Getting the best out Social media for Business

Social media has now become part of the key pillars in strategic plans of every business. Companies are now using social media for marketing, employee recruitment and overall communication within the organization and with the outside world. Organizations are now recruiting people to manage their social media accounts.

Social media is now shaping the business environment; businesses, whether small or big cannot do away with it. Getting the best out of social media does not stop at creating the accounts.

Internet sphere is unpredictable, a slight change in technology disrupts how clients think and act. It’s easy for a person to post a photo on Facebook and get 200 likes in a few hours, but for a business, it can take days without getting a single like. 

Business social media accounts are supposed to communicate to the people.

 Tips to improve your social media communication


The name you use on social media should be the same as your business or brand name. Your name speaks volumes about you. Your usernames should be the same on all your social media accounts to help you get easily discovered.

Profile and cover photo (Avatar)

Your first online marketing and assessment tool is your profile and cover images. Clients, customers and partners will rate your level of commitment and seriousness to your work by looking at your avatar.

Well, the old saying still goes “dress for how you want to be addressed”. It’s a fast world. It’s really fast. No one has the luxury of time to be dancing around your social space; strategic people are seeking partnerships and collaboration every second.


A bio about your business will help attract clients. It should be able to convert a page visitor into a customer to realize conversation. Bio information should be uniform on all the social media accounts. The link to your website should be the same on all the accounts.


The message tone should be appealing to the public. It should communicate what you offer to the public. Take charge of your timeline; people’s content should not flood your timeline else you may be considered a multiple-faced business. You are a brand, not just a commodity. The conversation should be dialogue, not monologue. You should communicate and get feedback from your customers.

A good message will help you reach more people and retain them. Hashtags can help your message reach many people. Twitter posts with one hashtag generate 21% more engagement than tweets with 3 or more.

Instagram posts see more engagements with 11+ hashtags but Facebook posts do better without hashtags.

Bringing out the best in social media marketing is about more than broadcasting your brand—it's about understanding, engaging and reacting to your audience and the world they live in. You have got to position yourself appropriately so that clients and partners can find you and connect deeply with you. So many brands use social media to pitch their products it pays to be one of the ones building a real connection with their audience and adding a bit of joy to their day-to-day lives.